Perfect pitch : the art of selling ideas and winning new business / Jon Steel.
By: Steel, Jon
Publisher: Hoboken, N.J. : Chichester Wiley ; John Wiley [distributor], c2007Description: xxv, 262 p. ill.; 24 cm001: 13760ISBN: 0471789763; 9780471789765Uniform titles: Adweek (2003) Subject(s): Business presentations | Selling | AdvertisingDDC classification: 658.85 LOC classification: HF5718.22 | .S74 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.85 STE (Browse shelf(Opens below)) | 1 | Available | 088944 |
Enhanced descriptions from Syndetics:
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
"An Adweek book."
Includes bibliographical references (p. 249-252) and index.
Table of contents provided by Syndetics
- Introduction: An Audience with Steve Jobs (p. ix)
- Chapter 1 Presentation Crimes (p. 1)
- Chapter 2 Imperfect Pitch (p. 21)
- Chapter 3 Bill Clinton, Johnnie Cochran, and a London Hooker (p. 39)
- Chapter 4 Making Connections (p. 69)
- Chapter 5 Trevor's Sledgehammer (p. 101)
- Chapter 6 We Will Fight Them in the Boardroom (p. 115)
- Chapter 7 Benign Dictatorship (p. 141)
- Chapter 8 The Pitch and Beyond (p. 181)
- Chapter 9 The Perfect Pitch (p. 205)
- Acknowledgments (p. 245)
- Bibliography (p. 249)
- Index (p. 253)
- About the Author (p. 261)
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