Advertising next : 150 winning campaigns for the new communications age / Tom Himpe.
By: Himpe, Tom
Publisher: London : Thames & Hudson, 2008Description: 399 p. col. ill.; 25 cm001: 13747ISBN: 050051416X; 9780500514160; 050051416XSubject(s): Advertising campaigns | Branding (Marketing)DDC classification: 659.113 LOC classification: HF5387
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.113 HIM (Browse shelf(Opens below)) | 1 | Available | 088942 |
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Enhanced descriptions from Syndetics:
Almost overnight the digital revolution has turned the rules of branding on their head. What matters now is not size, but attitude: flexible, agile, transparent in actions, global in mindset. The campaigns in this book enable small companies to think big - and force big companies to act small.
This new guide to success in the contemporary communications age illustrates and defines a new set of rules for brand behaviour in the digital age - showcased in 150 of the most innovative recent campaigns.
Packed with vital content and analysis:
* 17 fundamental groundrules for everyone in advertising, communications and business
* Defines a new set of rules for brand behaviour in the digital age, detailing 17 mantras for success
* Features many seminal campaigns and analyses their success, including Cadbury's 'Drumming Gorilla' and Tate's 'Your Collection'
Includes index.
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