All-American ads : 70s / Steven Heller ; edited by Jim Heimann.
Publisher: Köln London : Taschen, 2004Description: 736 p. chiefly facsims. (chiefly col.); 20 cm001: 9583ISBN: 382281265XSubject(s): Advertising - United States | Advertising - HistoryDDC classification: 659.10973 HEI| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.10973 HEI (Browse shelf(Opens below)) | 1 | Available | 090343 |
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| 659.10973 HEI All-American ads : 80s / | 659.10973 HEI All-American ads : 40s / | 659.10973 HEI The golden age of advertising - the 70s / | 659.10973 HEI All-American ads : 70s / | 659.111 BIN How not to plan : 66 ways to screw it up / | 659.111 DRU How disruption brought order : the story of a winning strategy in the world of advertising / | 659.111 STE Truth, lies, and advertising : the art of account planning / |
Enhanced descriptions from Syndetics:
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
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