Details for: Advertising as communication / › Ravensbourne University Library catalog

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Advertising as communication / Gillian Dyer.

Publisher: London : Routledge, 1988Description: xiv, 230 p. ill. 22 cm001: 13729ISBN: 0415027810Subject(s): Advertising | CommunicationDDC classification: 659.1 DYE

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	659.1 DYE (Browse shelf(Opens below))	1	Available		088921

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Previous	659.1 DOB When advertising tried harder. The sixties: the golden age of American advertising	659.1 DOU Complete guide to advertising	659.1 DUR How to make advertising work	659.1 DYE Advertising as communication /	659.1 DYE Advertising as communicatiion	659.1 DYE Advertising as communicatiion	659.1 DZA No-copy advertising /	Next

Enhanced descriptions from Syndetics:

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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