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Forms, folds and sizes : all the details graphic designers can never find but need to know / Poppy Evans.

By: Evans, PoppyPublisher: Gloucester, Mass. : Hove Rockport RotoVision, 2004Description: 256 p. col. ill. 21cm001: 9442ISBN: 1592530540Subject(s): Graphic design | Printing | Package design | Typography | Weights and measures | ColourDDC classification: 686.2 EVA

Enhanced descriptions from Syndetics:

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Table of contents provided by Syndetics

  • Introduction (p. 7)
  • Chapter 1 Measurement Conversion Charts (p. 8)
  • Millimeters, Points, and Picas to Inches (p. 8)
  • Inch Decimals to Inch Fractions (p. 8)
  • Conversion Formulas (p. 9)
  • Metric to Imperial Equivalents (p. 10)
  • Chapter 2 Copyright and Trademark Standards (p. 10)
  • Copyright (p. 10)
  • Public Domain (p. 10)
  • Transferring Rights (p. 11)
  • Trademarks and Service Marks (p. 11)
  • Chapter 3 Proofreading and Copywriting (p. 12)
  • Proofreaders' Symbols (p. 12)
  • Footnotes (p. 13)
  • Abbreviation Guide (p. 13)
  • Number and Numeral Usage (p. 18)
  • Chapter 4 Imaging and Color (p. 20)
  • Image File Formats (p. 20)
  • Photographic Options (p. 20)
  • Standard Camera Formats and Sizes (p. 21)
  • Halftone Screens (p. 22)
  • Tint Values for Halftone Screens (p. 24)
  • Duotones (p. 25)
  • Finding the Best Scanning Resolution (p. 26)
  • Scaling an Image (p. 26)
  • Chapter 5 Type (p. 28)
  • Type Basics and Terminology (p. 28)
  • Categorizing Typefaces (p. 28)
  • Serif and Sans Serif (p. 29)
  • Measuring Type (p. 31)
  • Type Guide (p. 33)
  • Type Specimens: Display Typefaces (p. 33)
  • Ways to Identify Typefaces (p. 34)
  • Text Typefaces (p. 35)
  • Chapter 6 Paper (p. 58)
  • North American Sheet Sizes (p. 58)
  • International, or ISO, Sheet Sizes (p. 59)
  • Basis Weight Equivalents (p. 62)
  • Grammage (p. 63)
  • Converting Basis Weight to Grammage (p. 63)
  • Caliper, Bulk, and PPI (p. 64)
  • Basis Weight/Caliper Equivalents (p. 65)
  • PPI Formula (p. 65)
  • Finishes (p. 66)
  • Grain (p. 66)
  • Getting the Most from a Sheet (p. 67)
  • Paper Estimator (p. 68)
  • Paper Usage Guide (p. 69)
  • Chapter 7 Bindings and Folds (p. 70)
  • Standard Binding Types (p. 70)
  • Which Binding Method Works Best? (p. 72)
  • Common Fold Styles (p. 73)
  • Tolerances for Gatefolds, Barrel, or Roll Folds (p. 75)
  • Chapter 8 Envelopes and Folders (p. 76)
  • Envelope Construction (p. 76)
  • Standard Envelope Styles and Sizes (p. 77)
  • Window Size and Position (p. 78)
  • International Envelope Sizes (p. 81)
  • Printing Considerations for Envelopes (p. 82)
  • Pocket Folder Styles (p. 83)
  • Printing Considerations for Pocket Folders (p. 87)
  • Chapter 9 Packaging Styles (p. 88)
  • Tray-Style Cartons (p. 88)
  • Basic Tube-Style Cartons (p. 91)
  • Basic Closure Types (p. 92)
  • Folders, Sleeves, and Other Types of Folding Cartons (p. 96)
  • Set-up Boxes (p. 101)
  • Basic Set-up Construction (p. 101)
  • Common Styles of Stock Plastic Containers (p. 106)
  • Chapter 10 Postal Standards (p. 110)
  • General Mail Classifications and Requirements (p. 110)
  • Size Requirements for Flat Mail (p. 112)
  • Thickness Requirements for Flat Mail (p. 114)
  • Size Requirements for Packages (p. 114)
  • Package Standards for Mailing (p. 115)
  • Rate Classifications and Delivery Time for International Mail (p. 115)
  • Extra USPS Services (p. 117)
  • Label Standards for Automated Mailing (p. 118)
  • Business Reply and Courtesy Reply Mail (p. 119)
  • Mail Piece Design Expertise (p. 119)
  • Sealing Self-Mailers (p. 120)
  • Postal Websites (p. 123)
  • Chapter 11 Bar Code Standards (p. 126)
  • General Standards for UPC Bar Codes (p. 126)
  • Guide to Color-Correct Barcoding (p. 127)
  • Reflectance Values of Four-Color Combinations on Uncoated Stock (p. 128)
  • Paper Bags (p. 132)
  • Plastic Bags (p. 134)
  • Chapter 12 Printing and Finishing (p. 136)
  • General Guide to Printing Processes (p. 136)
  • Trapping Tolerances (p. 139)
  • Types of Offset Lithography (p. 140)
  • Cutting and Trimming (p. 141)
  • Finishing Techniques (p. 141)
  • Offset Inks (p. 144)
  • Varnishes and protective liquid coatings (p. 144)
  • Glossy versus Matte Finishes (p. 145)
  • Laminates (p. 146)
  • Proofing Methods (p. 147)
  • Glossary (p. 148)
  • Recommended Reading (p. 164)
  • Process Color Finder (p. 170)
  • Index (p. 260)
  • About the Author (p. 264)

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