Enhanced descriptions from Syndetics:

Identify provides practical advice for designers and their clients on creating effective corporate identity.

This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.

For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.

Table of contents provided by Syndetics

• Introduction (p. 6)
• Anatomy of Identity (p. 8)
• Guide to Process (p. 16)
• Work (p. 28)
• Introduction
• Case Studies (p. 32)
• Process Interview (p. 42)
• Logotypes and Symbols
• Introduction (p. 46)
• Case Studies (p. 48)
• Process Interview (p. 58)
• Typography
• Introduction (p. 62)
• Case Studies (p. 64)
• Process Interview (p. 74)
• Colour and Texture
• Introduction (p. 78)
• Case Studies (p. 80)
• Process Interview (p. 90)
• Grids and Guides
• Introduction (p. 94)
• Case Studies (p. 96)
• Process Interview (p. 106)
• Application (p. 110)
• Extras (p. 152)
• Law (p. 154)
• Terms and Techniques (p. 156)
• Designer Directory (p. 158)
• Further Reading (p. 158)