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Visual research : an introduction to research methodologies in graphic design / Ian Noble and Russell Bestley
By: Noble, Ian
Contributor(s): Bestley, RussellPublisher: Lausanne, Switzerland : AVA, c2005Description: 191 p. ill. (chiefly col.) 31 cm001: 8756ISBN: 2884790497Subject(s): Graphic arts | Research methodsDDC classification: 741.607 NOB
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 741.607 NOB (Browse shelf(Opens below)) | 1 | Available | 080503 | |||
| Book | MAIN LIBRARY Book | 741.607 NOB (Browse shelf(Opens below)) | 2 | Checked out | 15/05/2024 | 081644 | ||
| Reference Book | MAIN LIBRARY Book | 741.607 NOB (Browse shelf(Opens below)) | 3 | Not for loan | 081657 |
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Enhanced descriptions from Syndetics:
Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
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