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Nobrow : the culture of marketing, the marketing of culture / John Seabrook.

By: Seabrook, JohnPublisher: London : Methuen, 2001Description: 220 p.; 20 cm001: 8718ISBN: 0413744809Subject(s): Mass media | Culture | MarketingDDC classification: 302.23 SEA

Enhanced descriptions from Syndetics:

What happens when the old elite distinctions between highbrow and lowbrow no longer apply? When artists show at K-Mart, museums are filled with TV screens and thebrand name on a shirt is worth more than its cut? Welcome to the world of Nobrow.

Originally published: New York : Knopf, 2000.

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