Enhanced descriptions from Syndetics:

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating, highly visual introduction to the key elements of graphic design. Each subject matter, or "fundamental," uses detailed diagrammatic explanations to help students understand the basics. Formats and printing, layout, image and color usage, and more all receive the same in-depth treatment, always with an emphasis on real life application and possibilities.

Reviews provided by Syndetics

CHOICE Review

AVA Academia Publishers, based in Switzerland, specializes in textbooks for the applied visual arts. This small volume is one in a series of 20 books in the AVA "Fundamentals" series. This second edition (1st ed., 2003) includes new examples of the principles (including their historical origins) of print and digital design. Color-coded chapters provide an imaginative layout. The book includes examples of design projects that illustrate specific concepts and terminology. Contact information for design firms, given at the end of the book, is a good source of current information for students. Each chapter concludes with two student exercises. A "Working with Ethics" section at the end of the book provides a case study that encourages readers to consider ethical issues in the work of graphic design. This up-to-date textbook is reasonably priced and would be a good reference for graphic design students. Schools with programs in graphic design would do well to consider the entire series. Summing Up: Recommended. Lower- and upper-level undergraduates, graduate students, and faculty. N. M. Lambert University of South Carolina Upstate