Fashion from concept to consumer / Gini Stephens Frings.
Publisher: Upper Saddle River, NJ : Prentice Hall, c2002Edition: 7th edDescription: xxiv, 388 p. : ill. (some col.) 29 cm001: 8680ISBN: 0130335711Subject(s): Fashion industry | Clothing industry | MerchandisingDDC classification: 338.47391 FRIItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 338.47391 FRI (Browse shelf(Opens below)) | 1 | Available | 067280 | |||
Book | MAIN LIBRARY Book | 338.47391 FRI (Browse shelf(Opens below)) | 2 | Available | 112750 |
Enhanced descriptions from Syndetics:
This text explains the entire fashion business, from concept to consumer. Early chapters concentrate on fashion fundamentals such as consumer demand, market research, and design resources. Later chapters cover the development, production, and marketing of raw materials, then move on to describe inte
Includes bibliographical references and index.
Table of contents provided by Syndetics
- I The Fundamentals of Fashion
- 1 Fashion Development
- 2 Influences on Fashion Marketing and Consumer Demand
- 3 Fashion Change and Consumer Acceptance
- 4 Fashion Research and Analysis
- II The Raw Materials of Fashion
- 5 Textile Fiber and Fabric Production
- 6 Textile Product Development and Marketing
- 7 Trimmings, Leather, and Fur
- III The Manufacturing of Fashion
- 8 International Fashion Centers
- 9 Product and Design Development
- 10 Apparel Production
- 11 Accessory and Fur Manufacturing
- 12 Wholesale Marketing and Distribution
- IV Fashion Retailing
- 13 Retailing
- 14 Retail Fashion Merchandising
- 15 Retail Fashion Marketing
- Appendix: Career Guidelines
- Fashion Industry Terminology
- Index
Excerpt provided by Syndetics
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