Enhanced descriptions from Syndetics:

For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap."For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

Table of contents provided by Syndetics

• Introduction (p. 8)
• Chapter 1 Unconventional Surfaces and Printing Techniques (p. 10)
• Sidebar defining your niche (p. 26)
• Chapter 2 Unique Constructions, Folds, and Die-Cuts (p. 46)
• Sidebar promotion redefined (p. 54)
• Sidebar the art of direct mail (p. 80)
• Chapter 3 Interesting Bindings, Fasteners, and Wraps (p. 88)
• Sidebar collaborative endeavars (p. 104)
• Chapter 4 Alternative Uses and Add-Ons (p. 120)
• Sidebar an eye on the future (p. 142)
• Directory of Suppliers and Manufactures (p. 150)
• Directory of Contributors (p. 156)
• About the Author (p. 160)