Brand new / edited by Jane Pavitt.
Contributor(s): Pavitt, Jane
Publisher: London : V&A Publications, 2000Description: 224 p. : ill. (chiefly col.) 30 cm001: 8598ISBN: 1851773231Subject(s): Branding | Consumption | Consumer behaviourDDC classification: 659.134 PAV
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 PAV (Browse shelf(Opens below)) | 1 | Available | 080054 | |||
| Book | MAIN LIBRARY Book | 659.134 PAV (Browse shelf(Opens below)) | 2 | Available | 076745 |
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| 659.134 OLI Wally Olins on brand. | 659.134 OLI Wally Olins on brand. | 659.134 OWE Yes logo : 40 years of Michael Peters branding, design and communication / | 659.134 PAV Brand new / | 659.134 PAV Brand new / | 659.134 PET Worldwide identity : inspired design from forty countries / | 659.134 PIE Fashion brand graphics / |
Enhanced descriptions from Syndetics:
Published to coincide with a major V&A exhibition, brand.new takes a challenging look at consumer culture and the proliferation of brand identities at the beginning of the 21st century.
The idea of brand is central to contemporary society. Businesses, personalities, political parties and even nations 're-brand' themselves in order to influence public opinion. With the emergence of e-commerce, the status and value of well-established brands - many of which have been with us for a century or more - may well be challenged by a host of new brands. Today's brands promote themselves as more than just a logo, a slogan or a distinctive package, they promise to deliver a host of emotional benefits too. But what do we really think of the brands we buy?
Ranging across fashion, design and media, brand.new sets out provocative and entertaining debates about branding and consuming habits.
Essential reading for students, observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops
Edited by: Jane Pavitt.
Includes bibliographical references and index.
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