Enhanced descriptions from Syndetics:

- Defines and explores visual merchandising from the inside, in a way no other book has yet done
- Stands to become a textbook for the industry, the visual merchandisers' expression of their own work
- Examples featured are from all over the world, and all developed countries have retailers interested in promoting their products/brands
- Extensive website and contact information for featured companies make the book a professional resource

Table of contents provided by Syndetics

• Introduction (p. 6)
• Contrasts (p. 10)
• Science or art: Design, display, and visual merchandising--a science or an art? (p. 12)
• Brand experience or volume sales: From rarified flagship environment to high-volume high street (p. 28)
• Bespoke or off-the-shelf: Should you design the displays or simply select a system? (p. 36)
• Light or dark: Illuminating the right path for lighting (p. 54)
• The big or little picture: The inside and outside graphic story (p. 68)
• New or old: The use of materials speaks volumes about a brand or store (p. 80)
• Theater or theatrical: Drama in the world of window dressing (p. 98)
• Plethora or paucity: To fill the window with product or to keep it minimal? (p. 106)
• Themes (p. 120)
• Christmas: Christmas as marketing tool (p. 122)
• Sales: Out with the old--sales with style (p. 128)
• 9/11: How New York retailers reacted (p. 134)
• Mannequins: Up close and personal with mannequins (p. 140)
• Cow parade: The charity Cow Parade and London retailers (p. 146)
• Color lighting: Using lighting to create color effects (p. 150)
• Resources: Contact details for the projects featured (p. 156)
• Index (p. 160)