Brand identity for television : with knobs on / Martin Lambie-Nairn.
By: Lambie-Nairn, Martin
Publisher: London : Phaidon, 1997Description: 240p. ill. (some col.) 26cm001: 8475ISBN: 0714834475Subject(s): Television companies | Graphic arts | BrandingDDC classification: 659.134 LAM
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 LAM (Browse shelf(Opens below)) | 1 | Available | 075821 |
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| 659.134 KRE The art of branding / | 659.134 KRE Brands and desires / | 659.134 KUW International corporate design: Vol. 1 trademarks and symbols | 659.134 LAM Brand identity for television : with knobs on / | 659.134 LIP Sense : the art and science of creating lasting brands / | 659.134 LIP Sense : the art and science of creating lasting brands / | 659.134 LIT Listening brands: hoe data is rewriting the rules of branding/ |
Enhanced descriptions from Syndetics:
Offering an insight into design for the television industry, this work shows how certain television identities, symbols and sequences were achieved. It explains how designer and creative director Martin Lambie-Nairn pioneered new graphic techniques in current affairs in the 70s, produced the animated Channel 4 logo in the 80s and, in the 90s, repositioned BBC1 and BBC2. All his work for major television stations in Europe, the USA and New Zealand is documented from first sketches to finished on-screen work.
Includes index and biography
Bibliographical references
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