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Los logos.

Contributor(s): Klanten, R | Mischler, M | Bourquin, NLanguage: engger Publisher: Berlin : Gestalten, c2002Description: 444 p. chiefly ill. (chiefly col.), facsims. (some col.); 20 x 25 cm001: 8435ISBN: 3931126927; 9783931126926Subject(s): Logos (Symbols) | TrademarksDDC classification: 741.6 LOG LOC classification: T324 | .L6413 2002
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 741.6 LOG (Browse shelf(Opens below)) 1 Available 089153
Book MAIN LIBRARY Book PRINT 741.6 LOG (Browse shelf(Opens below)) 1 Available 063489
Book MAIN LIBRARY Book PRINT 741.6 LOG (Browse shelf(Opens below)) 2 Available 080787

Enhanced descriptions from Syndetics:

A lavishly illustrated compilation of the works of a variety of international designers provides a definitive overview of contemporary logo design from around the world, demonstrating how a good logo distills an image or message into a simple, easily recognizable icon. (Fine Arts).

Includes index.

Edited by R. Klanten, M. Mischler, N. Bourquin.

Text in English and German.

Table of contents provided by Syndetics

  • Foreword
  • Logos (p. 020)
  • Pictographic logos
  • Iconographic logos
  • Ideographic logos
  • Illustrative logos
  • Lettering (p. 078)
  • Type as type
  • Type as a brand
  • Pictorial type
  • Type as pictures
  • Typograms (p. 204)
  • Type as type
  • Type as a brand
  • Pictorial type
  • Type as pictures
  • Combinations (p. 244)
  • Pictograms in which a new sign is created by combining logo and lettering with additional graphic elements
  • Collected themes (p. 330)
  • Thematic productions that cannot be allotted to one of the three previous, clearly defined categories
  • Statistics (p. 388)
  • Uses graphics to show the distribution of designers and studios across various geographical regions and their preference for the possible approaches

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