The art of innovation / Thomas Kelley with Jonathan Littman.
By: Kelley, Thomas
Contributor(s): Littman, JonathanPublisher: New York : HarperBusiness, 2002001: 8393ISBN: 0007102933Subject(s): Ideo (Firm) | Product development | Product introduction | Business managementDDC classification: 658.575 KEL
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.575 KEL (Browse shelf(Opens below)) | 1 | Checked out | 30/04/2024 | 081652 |
Enhanced descriptions from Syndetics:
A guide to managing creativity in a business environment from the co-founder of an innovative design company. Discover the ten commandments of creativity, and much more. Founded by Thomas Kelley and his brother David, IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet. The company was recently challenged by US television programme Nightline to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways.
Originally published: 2001.
Includes index.
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