Interactive television production / Mark Gawlinski.
Publisher: Oxford : Focal, 2002Description: 256 p. : ill. (chiefly col.) 25cm001: 8321ISBN: 0240516796Subject(s): Interactive television | Television - production and directionDDC classification: 621.38821 GAWItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 621.38821 GAW (Browse shelf(Opens below)) | 1 | Available | 067278 | |||
Book | MAIN LIBRARY Book | 621.38821 GAW (Browse shelf(Opens below)) | 3 | Available | 067105 |
Browsing MAIN LIBRARY shelves, Shelving location: Book, Collection: PRINT Close shelf browser (Hides shelf browser)
621.38807 MAR Mobile TV : customizing content and experience ; mobile storytelling, creation and sharing / | 621.38807 WEB IPTV crash course / | 621.38821 GAW Interactive television production / | 621.38821 GAW Interactive television production / | 621.38821 GAW Interactive television production / | 621.38821 HAR Producing interactive television / | 621.38821 HAR Producing interactive television / |
Enhanced descriptions from Syndetics:
Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.
Table of contents provided by Syndetics
- What is interactive television?
- The technology
- Making money
- Production
- Usability and design
- The future
- Glossary
- Sources
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