Improving survey questions : design and evaluation / Floyd J. Fowler, Jr.
By: Fowler, Floyd J
Series: Applied social research methods series vol 38Publisher: London : Sage, 1995Description: viii, 190 p. : ill 22cm001: 7965ISBN: 0803945833Subject(s): Research methods | Research | Social researchDDC classification: 300.723 FOW Online resources: Click here to access online
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 300.723 FOW (Browse shelf(Opens below)) | 1 | Available | 076778 |
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| 300.721 MAR Visual research : a concise introduction to thinking visually / | 300.722 YIN Case study research : design and methods / | 300.723 DEN Collecting and interpreting qualitative materials / | 300.723 FOW Improving survey questions : design and evaluation / | 300.723 GIL The research interview / | 300.723 KRU Focus groups : a practical guide for applied research / | 300.723 LAN Focus groups : supporting effective product development / |
Enhanced descriptions from Syndetics:
What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically.
includes index and appendix
Bibliography: p. 184-188
Table of contents provided by Syndetics
- Questions as Measures
- An Overview
- Designing Questions to Gather Factual Data
- Questions to Measure Subjective States
- Some General Rules for Designing Good Survey Instruments
- Presurvey Evaluation of Questions
- Assessing the Validity of Survey Questions
- Question Design and Evaluation Issues in Perspective
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