Problem solved : a primer in design and communication
Publisher: London : Phaidon, 2002Description: 288p. :ill. 25cm001: 7915ISBN: 0714841749Subject(s): Graphic design | Branding | Advertising campaignsDDC classification: 741.6 JOHItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | MAIN LIBRARY Book | 741.6 JOH (Browse shelf(Opens below)) | 1 | Available | 076387 | |||
Book | MAIN LIBRARY Book | 741.6 JOH (Browse shelf(Opens below)) | 2 | Available | 082125 |
Browsing MAIN LIBRARY shelves, Shelving location: Book, Collection: PRINT Close shelf browser (Hides shelf browser)
741.6 ITS The 2014 it's nice that annual | 741.6 JAN Beeldstatistiek : Peter Alma / | 741.6 JAP Japanese graphics now! / | 741.6 JOH Problem solved : a primer in design and communication | 741.6 JOH Problem solved : a primer in design and communication | 741.6 JON Travel sickness : DED Assoc | 741.6 JON Travel sickness : DED Assoc |
Enhanced descriptions from Syndetics:
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms.
Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising.
Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
There are no comments on this title.