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The business of fashion : designing, manufacturing, and marketing / Leslie Davis Burns...[et al.]

By: Burns, Leslie DavisContributor(s): Mullet, Kathy K | Bryant, Nancy OPublisher: New York : Fairchild books, 2011Edition: 4th edDescription: xxiii, 616 p. ill. 24 cm001: 13584ISBN: 9781609011109Subject(s): Fashion | Clothing trade -- United States | Fashion merchandising -- United States | Fashion design | MarketingDDC classification: 338.4768 BUR

Enhanced descriptions from Syndetics:

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

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