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Design in business : strategic innovation through design / Margaret Bruce and John Bessant.
By: Bruce, Margaret
Contributor(s): Bessant, JohnPublisher: Harlow : Financial Times Prentice Hall, 2002Description: xxii, 287 p.; 25 cm001: 13556ISBN: 0273643746; 9780273643746Subject(s): Business planning | Success in business | Corporate profits | CompetitionDDC classification: 658.4012 LOC classification: HD30.28 | .B78 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.4012 BRU (Browse shelf(Opens below)) | 2 | Available | 089390 |
Enhanced descriptions from Syndetics:
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- I Design Definitions and Management Processes
- 1 Why design?
- 2 What is design?
- 3 Managing the process
- II Integrated Design Management
- 4 Strategy and Design
- 5 Marketing and design
- 6 Operations management and design
- 7 Organizational behaviour and design
- 8 Finance and design
- 9 Design and the law
- III Improving the Design Process
- 10 Performance measurement and benchmarking
- 11 Design Tools
- IV Designs on the Future
- 12 Creating design futures
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