Enhanced descriptions from Syndetics:

Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing effects the welfare of society. Drawing on the talents of an outstanding team of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate marketing. Each chapter covers a different path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and to help marketing practice serve society more effectively.

Table of contents provided by Syndetics

• Foreword
• Introduction
• The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy
• Marketing and Modern Antitrust Thought
• Criteria for Assessing the Public Policy Relevance of Research on the Effects of Marketing Communications
• Intersector Transfer of Marketing Knowledge
• Firm Responses to Consumer Information Policy
• How Corporate Marketing Practices Have Changed in Response to Antitrust Enforcement
• Changes in Corporate Practices in Response to Public Interest Advocacy and Actions
• The Role of Consumer Boycotts and Socially Responsible Consumption in Promoting Corporate Social Responsibility
• Corporate Societal Marketing
• Advertising and Competition
• The Socioeconomic Consequences of Franchise Distribution
• A Policy Retrospective
• Pricing Strategy, Competition and Consumer Welfare
• Marketing and Development
• Macromarketing Perspectives
• Corporate Marketing Effects on Consumer Welfare
• Short-Term Benefits but Long-Term Costs?
• The Effectiveness of Intellectual Property Laws
• Consumer Response to Warnings and Other Types of Product Hazard Information
• Future Public Policy and Research Directions
• Gauging the Effects of Food Labels Pre and Post NLEA
• The Effectiveness of Environmental Marketing Claims
• The Roles of Consumers, Competitors and Policy Makers
• Insights from Consumer Research on the Effects of Deceptive Advertising Regulations
• The Effectiveness of Product Safety Regulation and Litigation
• The Effectiveness of Self-Regulated Privacy Protection
• A Review and Framework for Future Research
• Social Marketing and Development
• Theories and Models in Social Marketing

Reviews provided by Syndetics

CHOICE Review

In this collection of essays editors Bloom (Univ. of North Carolina, Chapel Hill) and Gundlach (Univ. of Notre Dame) set out on the ambitious task of carefully surveying the effects of marketing on society for more than 50 years, specifically focusing on how marketing knowledge and marketing decisions affect societal welfare. Articles are organized around a model that attempts to demonstrate how marketing affects the welfare of modern society by describing linkages among various elements of marketing knowledge and decisions (e.g., public policy decisions, corporate marketing decisions, nonprofit and social marketing decisions, economic growth and development, consumer welfare). Twenty-two chapters, written by academics and researchers, address various research topics including consumer information policy, corporate social responsibility, antitrust, pricing strategy, advertising and competition, product safety regulation, and intellectual property rights. This well-researched collection provides an excellent source of reference to researchers and scholars. Graduate and faculty collections. T. J. Belich; Bethel College (MN)