Enhanced descriptions from Syndetics:

Written by one of the Web's foremost community builders, this book includes information on how to enhance a corporate Web site with value-added community features. From color choice to HTML, Powazek shows how to design the look of a community area and stay on track with regular maintenance.

Table of contents provided by Syndetics

• Preface
• Everything I Needed to Know about Web Community I Learned in High School Algebra Class (p. xv)
• Introduction
• The Web Is Different (p. xx)
• Defining the Terms (p. xxi)
• What to Expect from This Book (p. xxiii)
• Who I Am (p. xxv)
• Chapter 1 Is This Trip Really Necessary? ...What to Know Before You Begin (p. 1)
• Bad Reason #1 "Because It's Cool!" (p. 2)
• Bad Reason #2 "Because We'll Get Free Content!" (p. 3)
• Questioning Assumptions (p. 4)
• The Good Reasons (p. 5)
• All Systems Go--Adding Community Features (p. 6)
• Who is your audience? (p. 7)
• Creating valuable content (p. 10)
• Community (p. 11)
• Ready for Your Close-up? (p. 14)
• Chapter 2 Content Comes First ...Give Your Community Something to Talk About (p. 17)
• The Well Is Dry (p. 18)
• You Get What You Give (p. 20)
• The Power of Personal Stories (p. 22)
• Content That Works (p. 25)
• Be personal (p. 26)
• Be nice (p. 26)
• Be inclusive (p. 26)
• Be honest (p. 27)
• Content with Content (p. 27)
• A Conversation with Matt Haughey (p. 28)
• Chapter 3 Design Matters ...Architectural and Visual Design for Successful Communities (p. 37)
• Design in General (p. 38)
• Web design as music (p. 38)
• The Nuts and Bolts (p. 39)
• 1. Design for your audience (p. 39)
• 2. Design for flexibility (p. 40)
• 3. Design for experience (p. 41)
• 4. Design for simplicity (p. 42)
• 5. Design for readability (p. 43)
• 6. Design for beauty (p. 44)
• Design for Community (p. 45)
• Rule #1 Tie Content Directly to Community (p. 46)
• The two-tree theory (p. 46)
• Connecting the dots (p. 48)
• Enter the {{fray}} (p. 50)
• Rule #2 Bury the Post Button (p. 53)
• Kvetch.com vs. fray.com (p. 54)
• Rule #3 Give Up Control (and Let Your Users Surprise You) (p. 55)
• Again with the kvetch.com? (p. 56)
• Design Matters (p. 59)
• Consideration 1 Color choice (p. 59)
• Consideration 2 Shapes and patterns (p. 59)
• Consideration 3 Photos and illustrations (p. 60)
• Consideration 4 Attention to detail (p. 62)
• Everything Is Design (p. 63)
• A Conversation with Steven Johnson (p. 64)
• Chapter 4 Tools for Doing the Heavy Lifting ...How to Power Your Community (p. 69)
• To Buy or Not to Buy? (p. 70)
• Buy it (p. 70)
• Build it (p. 70)
• Getting the Vision (p. 71)
• Let's Go Shopping (p. 73)
• Web-based: Just add people! (p. 73)
• A free lunch (and other bedtime stories) (p. 75)
• Cheap and cheerful (p. 76)
• Swimming with the pros (p. 78)
• Deciding What's Right for You (p. 79)
• Design First (p. 80)
• A Conversation with the jGurus (p. 82)
• Chapter 5 Policies and Policing ...Setting, Communicating, and Enforcing the Rules (p. 87)
• Lesson Learned (p. 88)
• Change 1 Change the disclaimer (p. 89)
• Change 2 Get an email address (p. 90)
• Unseen Rules Aren't Rules at All (p. 91)
• Step 1 Set rules wisely (p. 91)
• Step 2 Communicate rules clearly (p. 93)
• Step 3 Communicate rules visually (p. 95)
• Enforce the Rules (p. 99)
• Job description of a host (p. 99)
• How important is the host? (p. 101)
• Looking the part (p. 104)
• Barriers and Hosts (p. 106)
• A Conversation with Caleb Clark (p. 107)
• Chapter 6 Moderation, Karma, and Flame Bait ...How to Survive Your Own Users (p. 115)
• A Dimension Not Only of Sight and Sound but of Mind (p. 116)
• It's Going to Be Okay (p. 117)
• Tie the Virtual to the Real as Much as Possible (p. 119)
• Community, police thyself (p. 120)
• Moderation, Meta-moderation, and Karmic Justice (p. 123)
• Instant Karma (p. 127)
• But Wait, There's Meta! (p. 127)
• Catch Me When I Fall (p. 128)
• A Conversation with Rob Malda (p. 130)
• Chapter 7 Chat, Cams, and Virtual Intimacy ...Seeing Computers as Intimacy Devices (p. 135)
• Intimacy Doesn't Mean Sex (Usually) (p. 136)
• Communities of Support (p. 137)
• Communities of shared stories (p. 139)
• Communities of commerce (p. 141)
• Intimacy Computes (p. 142)
• Elements of Intimacy (p. 143)
• Obstacle 1 Paranoia (p. 143)
• Fighting paranoia (p. 144)
• Beware the grifters! (p. 147)
• Obstacle 2 Computers are work (p. 149)
• Obstacle 3 Bad design (p. 150)
• The antidote: Clear signage (p. 151)
• Any Hot Chicks Here? (p. 153)
• Why chat works (p. 154)
• I'm ready for my close-up (p. 156)
• The Magic Element (p. 157)
• A Conversation with John Styn (p. 159)
• Chapter 8 Barriers to Entry ...Making Them Work for It (p. 167)
• Bad Assumption 1 Communities Are Open to All (p. 167)
• Bad Assumption 2 Barriers Are Bad (p. 168)
• Advice I Hate to Give (p. 169)
• The Three Kinds of Barriers (p. 170)
• Informal barriers to entry (p. 170)
• Formal barriers to entry (p. 172)
• Extreme barriers to entry (p. 177)
• Story 1 A list in hot water (p. 177)
• Story 2 Burning the village (p. 179)
• Drastic times require drastic measures (p. 181)
• Barriers Can Change Over Time (p. 181)
• And It Goes Both Ways (p. 182)
• Barriers Are Good (p. 183)
• A Conversation with Emma Taylor (p. 184)
• Chapter 9 Email Keeps the Conversation Alive ...Community That Comes to You (p. 191)
• Tools of the Trade (p. 192)
• Two Kinds of Lists (p. 193)
• You talk I listen (p. 194)
• Going both ways (p. 196)
• Community That Comes to You (p. 196)
• Designing Email (p. 197)
• The Good and Bad of Ownership (p. 199)
• Email and Web: The Two Great Tastes That Go Great Together (p. 200)
• The Dark Side (p. 203)
• Spam (p. 203)
• Bounces (p. 204)
• Managing subscriptions (p. 205)
• Creating Connection (p. 206)
• A Conversation with Steve Champeon (p. 207)
• Chapter 10 Commerce Communities ...How to Keep Money from Screwing Everything Up (p. 219)
• A Commercial Web Begets Commercial Communities (p. 220)
• Early Adopter: Saturn (p. 220)
• Harnessing Customer Loyalty (p. 222)
• Successful Companies Encourage Community (p. 224)
• The TiVo Success Story (p. 225)
• Follow the Leader (p. 229)
• Your Turn (p. 232)
• Tip 1 Be honest (p. 232)
• Tip 2 Be prepared (p. 233)
• Tip 3 Be clear (p. 233)
• Up with People! (p. 234)
• A Conversation with Matt Williams (p. 235)
• Chapter 11 Killing Your Community ...Nothing Gold Can Stay (p. 243)
• All Good Things Must Come to an End (p. 244)
• Time to Pull the Plug? (p. 245)
• Good Reasons to End (p. 246)
• Community Kevorkian (p. 248)
• To Archive or Not to Archive? (p. 249)
• Story: The Glassdog Club (p. 250)
• Design Considerations (p. 253)
• Saying Goodbye (p. 254)
• A Conversation with Noah Grey (p. 255)
• Chapter 12 What's Next? ...Back to the Future (p. 263)
• Digital Diaspora (p. 263)
• Getting personal (p. 264)
• Tools of the trade (p. 265)
• Weblog as community (p. 266)
• One step further (p. 268)
• The blog beyond (p. 269)
• Personification (p. 269)
• Diversification (p. 272)
• Visual Sophistication (p. 274)
• Shall We Play a Game? (p. 278)
• The Virtual Gaming Room (p. 279)
• Role-Playing in a Virtual World (p. 280)
• Grade School All Over Again (p. 280)
• What Is It About Games? (p. 281)
• Community Controlled Editorial (p. 282)
• Getting Real (p. 283)
• Back to the Future (p. 285)
• A Conversation with Howard Rheingold (p. 286)
• Postscript: Where Do We Go from Here? (p. 297)