Details for: The art of identity: creating and managing a successful corporate identity

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The art of identity: creating and managing a successful corporate identity

Publisher: Gower, 2000001: 7453ISBN: 0566083183Subject(s): Branding | Advertising | Logos

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	659.134 ROW (Browse shelf(Opens below))	1	Available		061212

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Previous	659.134 RIV Identify : building brand through letterheads, logos and business cards /	659.134 ROB Lovemarks : the future beyond brands /	659.134 ROO Dictionary of trade name origins rev ed	659.134 ROW The art of identity: creating and managing a successful corporate identity	659.134 SAM Visual management: realising the commercial value of your visual assets	659.134 SCH Corporate design international: definition and benefit of a consistent corporate appearance	659.134 SCH Designing brands: market success through graphic distinction	Next

Enhanced descriptions from Syndetics:

This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization.

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