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The commercials book

By: British Design and Art DirectionPublisher: Rotovision, 1997001: 7379ISBN: 2880463149Subject(s): Advertising | AdvertisersOnline resources: Click here to access online
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Oversize Stock PRINT OS 659.1 BRI (Browse shelf(Opens below)) 1 Available 066511

Enhanced descriptions from Syndetics:

Students, designers, art directors, and advertising professionals will enjoy this compelling exploration of varied approaches to communication through graphic arts.

This provocative new volume highlights a range of advertising graphics, unveiling the methods and creative processes of leading professionals worldwide. Top art directors and designers have chosen their idea of the very best use of graphic design, showing how it has helped make images more powerful and arresting. Examples are taken from around the world and are fully annotated to lead the reader through the creative process. The success of the advertisements used speaks to the quality of this sourcebook.

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