Branded? : products and their personalities
By: Williams, Gareth
Publisher: V & A Publications, 2000001: 7287ISBN: 1851773258Subject(s): Trademarks | Logos | Branding
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.134 WIL (Browse shelf(Opens below)) | 1 | Available | 063270 | |||
| Book | MAIN LIBRARY Book | 659.134 WIL (Browse shelf(Opens below)) | 2 | Available | 063260 |
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| 659.134 WIE Brand identity now : winning brands from around the world / | 659.134 WIL International trademark design: a handbook of marks of identity | 659.134 WIL Trademarks. A handbook of international designs | 659.134 WIL Branded? : products and their personalities | 659.134 WIL Branded? : products and their personalities | 659.1342 BER Advertising outdoors : watch this space! / | 659.1342 RES Restaurant signs 2 |
Enhanced descriptions from Syndetics:
What would people think of me if I drove a Mercedes? Am I more Gucci than Adidas? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. Through a series of snapshots on the products or advertisements of key companies such as Coca-Cola, Levi's and McDonalds, Branded? focuses on the links between brands and consumer behaviour, decoding hidden messages and analysing marketing strategies. Brands are grouped by their key characteristics- some promising authenticity and reliability, others offering technological empowerment or luxurious lifestyles. Brands and their meanings--formed as much by consumers as they are by product designers of marketing directors--are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations.
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