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Design thinking : integrating innovation, customer experience and brand value / edited by Thomas Lockwood.

Contributor(s): Lockwood, ThomasPublisher: New York, NY : Allworth Press, 2009Edition: 3rd EditionDescription: xvii, 285 p. ill.; 23 cm001: 13487ISBN: 1581156685; 9781581156683Subject(s): Industrial design | Product designDDC classification: 658.5752 LOC classification: TS171.4 | .D4865 2010

Enhanced descriptions from Syndetics:

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Acknowledgments (p. vi)
  • Foreword: The Importance of Integrated Thinking (p. vii)
  • Section 1 Design Thinking Methods: From Innovation to Integration to Transformation
  • Chapter 1 Notes on the Evolution of Design Thinking: A Work in Progress (p. 3)
  • Chapter 2 The Designful Company (p. 15)
  • Chapter 3 Creating the Right Environment for Design (p. 23)
  • Chapter 4 Designing Business: New Models for Success (p. 35)
  • Chapter 5 Unleashing the Power of Design Thinking (p. 47)
  • Chapter 6 Design Thinking and Design Management: A Research and Practice Perspective (p. 57)
  • Chapter 7 The Four Powers of Design: A Value Model in Design Management (p. 65)
  • Chapter 8 Transition: Becoming a Design-Minded Organization (p. 81)
  • Section 2 Value: Building Brands, By Design
  • Chapter 9 Building Leadership Brands by Design (p. 99)
  • Chapter 10 Let's Brandjam to Humanize Our Brands (p. 109)
  • Chapter 11 Bringing the Future into Global Brands (p. 121)
  • Chapter 12 Brand-Driven Innovation (p. 131)
  • Chapter 13 Branding and Design Innovation Leadership: What's Next? (p. 145)
  • Section 3 Influence: The Hidden Importance of Service Design
  • Chapter 14 Service Design: An Appraisal (p. 159)
  • Chapter 15 Bottom-Line Experiences: Measuring the Value of Design in Service (p. 173)
  • Chapter 16 From Small Ideas to Radical Service Innovation (p. 185)
  • Chapter 17 Would You Like Service with That? (p. 197)
  • Chapter 18 Service Design via the Global Web: Global Companies Serving Local Markets (p. 205)
  • Section 4 Meaning: Creating Customer Experiences That Matter
  • Chapter 19 The Mathematics of Brand Satisfaction (p. 221)
  • Chapter 20 Will Meaningful Brand Experiences Disrupt Your Market? (p. 231)
  • Chapter 21 The Road to Authentic Brand is Jittered with Design (p. 243)
  • Chapter 22 Customer Loyalty and the Elements of User Experience (p. 251)
  • Chapter 23 Experiential Design Drives an Established Brand (p. 259)
  • About DMI (p. 267)
  • Editor Biography (p. 268)
  • Authors' Biographies (p. 269)
  • Index (p. 277)

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