Enhanced descriptions from Syndetics:

This book discusses the intersection of sport and the media, examining the ways in which they have begun to influence economics, politics, and culture. Rowe (media and cultural studies, U. of Newcastle, Australia) compares how the "media sport cultural complex" is produced (in section one), with what it produces, such as new technologies, television stations, and creative sports writing (in section two). Distributed by Taylor and Francis. Annotation copyrighted by Book News, Inc., Portland, OR

Table of contents provided by Syndetics

• Series Editor's Foreword (p. xi)
• Acknowledgements (p. xiii)
• 1 Preface: Immersed in Media Sport (p. 1)
• Introduction: a day in the life of the media sports consumer (p. 1)
• Sport, Culture and the Media: structure and outline (p. 4)
• Conclusion: looking towards sport and media (p. 8)
• Part I Making Media Sport (p. 9)
• 2 Understanding Sport and Media: a Socio-Historical Approach (p. 11)
• Introduction: when two worlds collide (p. 11)
• The rise of sport (p. 13)
• Profitable play (p. 17)
• Political football (p. 21)
• The rise of the mass media (p. 24)
• News and entertainment (p. 26)
• Having it both ways: sport meets media (p. 30)
• Conclusion: sport, media and cultural power (p. 32)
• Further reading (p. 35)
• 3 Working in Media Sport: the Discipline of Sports Journalism (p. 36)
• Introduction: flesh, blood and sports journalists (p. 36)
• Sports journalists: 'shabby reputations' and professional problems (p. 39)
• Profiler: the strange case of the sports journalist (p. 43)
• Crusaders and cheerleaders (p. 48)
• Talking to the sports talkers (p. 53)
• Tabloids, broadsheets and fanzines (p. 57)
• Conclusion: hacks and hipsters (p. 62)
• Further reading (p. 63)
• 4 Money, Myth and the Big Match: the Political Economy of the Sports Media (p. 64)
• Introduction: valuing sport (p. 64)
• Sport, media and capital accumulation (p. 66)
• How to make money while losing it in sports television (p. 71)
• The 'strategic chaos' of media sport (p. 75)
• Sport as screen filler (p. 81)
• Media sports policy, politics and myth (p. 84)
• Fighting for the right to watch (p. 87)
• Sport as school for scandal (p. 91)
• Conclusion: media sport lost and found (p. 93)
• Further reading (p. 94)
• Part II Ummaking the Media Sports Text (p. 95)
• 5 Taking Us Through it: the 'Art' of Sports Commentating and Writing (p. 97)
• Introduction: the world of sports speak (p. 97)
• Live commentary, dead language (p. 98)
• Ideologies and Olympic extravaganzas (p. 103)
• On the page, off the air (p. 106)
• Revelations, exclusives and 'bungs' (p. 111)
• Literary moments (p. 115)
• Conclusion: from script to still (p. 118)
• Further reading (p. 119)
• 6 Framed and Mounted: Sport Through the Photographic Eye (p. 120)
• Introduction: still sport (p. 120)
• Caught in the act (p. 121)
• Sports bodies: hot and hard (p. 125)
• Politics and portraits (p. 131)
• Imaging sporting masculinity (p. 135)
• The uses of sport in photography (p. 142)
• Conclusion: sports images on the move (p. 144)
• Further reading (p. 144)
• 7 Screening the Action: the Moving Sports Image (p. 145)
• Introduction: action, drama and narrative (p. 145)
• The front row seat in the living room (p. 147)
• Audience hunting (p. 151)
• Screen of dreams (p. 159)
• Conclusion: 'there's always the sport' (p. 165)
• Further reading (p. 166)
• 8 Afterword: Sport into the Ether(net): New Technologies, New Consumers (p. 167)
• Introduction: the coming of cybersport (p. 167)
• From consumer to auteur (p. 168)
• Conclusion: look and learn (p. 170)
• Glossary of Key Terms (p. 173)
• References (p. 176)
• Index (p. 190)