Enhanced descriptions from Syndetics:

A guide for students of media studies, this text covers all the key topics and provides a detailed and accessible guide to concepts and debates. The book has been written by a lecturer and a freelance teacher, writer and chief examiner in the area, both aware of the needs of media students at all levels. Individual chapters include: languages of media; narratives; production techniques; production organization; genres; representations; ideologies and discourses; technologies; realisms; postmodernisms; globalization and alternatives; Advertising; marketing and fashion; audiences. The chapters are supported by individual case studies which include: Analyzing images; psycho; producing in the studio system; science fiction; stereotyping; selecting and constructing news; digital publishing and the Internet; realism and TV Police Series; pulp fiction; making and enjoying global music; who owns the media?; news corporation; making stars; public service broadcasting; making films outside the mainstream; local newspapers and advertising; selling audiences.

Table of contents provided by Syndetics

• Acknowledgements (p. vii)
• Figure acknowledgements (p. viii)
• Introduction (p. 1)
• 1 The languages of media (p. 5)
• 2 Case study: Analysing images (p. 18)
• 3 Narratives (p. 23)
• 4 Case study: Psycho (p. 46)
• 5 Production techniques (p. 52)
• 6 Production organisation (p. 72)
• 7 Case study: Producing in the studio system (p. 98)
• 8 Genres (p. 105)
• 9 Case study: Science fiction (p. 118)
• 10 Representations (p. 125)
• 11 Case study: Stereotyping (p. 137)
• 12 Ideologies and discourses (p. 143)
• 13 Case study: Selecting and constructing news (p. 161)
• 14 Technologies (p. 172)
• 15 Case study: Digital publishing and the Internet (p. 193)
• 16 Realisms (p. 205)
• 17 Case study: Realism and the television police series (p. 226)
• 18 Postmodernisms (p. 233)
• 19 Case study: Pulp Fiction (p. 242)
• 20 Globalisation (p. 248)
• 21 Case study: Making and enjoying global music (p. 262)
• 22 Industries (p. 270)
• 23 Case study: Who owns the media? (p. 291)
• 24 Case study: News Corporation (p. 299)
• 25 Case study: Making stars (p. 308)
• 26 Institutions (p. 316)
• 27 Case study: Public service broadcasting (p. 340)
• 28 Independents and alternatives (p. 351)
• 29 Case study: Making films outside the mainstream (p. 369)
• 30 Advertising and marketing (p. 377)
• 31 Case study: Local newspapers and advertising (p. 391)
• 32 Audiences (p. 403)
• 33 Case study: Selling audiences (p. 422)
• Glossary of key terms (p. 432)
• Select bibliography and resources (p. 452)
• Index (p. 461)