Hegarty on creativity : there are no rules / John Hegarty.
Publisher: London ; New York, New York : Thames & Hudson, [2014]Copyright date: ©2014Description: 1 online resource (125 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 45335ISBN: 9780500771921 (e-book)Subject(s): Hegarty, John, 1944- | Creation (Literary, artistic, etc.) | Creative ability | Creativity in advertising | Advertising -- Psychological aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Hegarty on creativity : there are no rulesDDC classification: 153.35 LOC classification: BF408 | .H38 2014Online resources: Click to View Summary: Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including 'Good is the Enemy of Great', 'Respect Don't Revere', 'Get Angry', and 'Bad Weather' relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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eBooks | MAIN LIBRARY Electronic Books | ONLINE | E-BOOK (Browse shelf(Opens below)) | 1 | Available | 45335-1001 |
Title from cover.
Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including 'Good is the Enemy of Great', 'Respect Don't Revere', 'Get Angry', and 'Bad Weather' relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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