Consumer psychology / Cathrine V. Jansson-Boyd.
Publisher: London : Open University Press, 2019Edition: Second editionDescription: xv, 320 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 45295ISBN: 9780335247967 (pbk.) :Subject(s): Consumer behavior -- Psychological aspects | Consumers -- Psychology | Business and ManagementDDC classification: 658.8342 JAN LOC classification: HF5415.32 | .J3 2019Summary: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding of why people consume certain products and services and how this affects their behaviour and psychological well being.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | MAIN LIBRARY Book | 658.8342 JAN (Browse shelf(Opens below)) | 1 | Available | 113680 |
Browsing MAIN LIBRARY shelves, Shelving location: Book, Collection: PRINT Close shelf browser (Hides shelf browser)
658.8342 ETH The ethical consumer / | 658.8342 FER The advertising effect : how to change behaviour / | 658.8342 HIG The next big thing : spotting and forecasting consumer trends for profit / | 658.8342 JAN Consumer psychology / | 658.8342 JON Click.ology : what works in online shopping and how your business can use consumer psychology to succeed / | 658.8342 OSH Consumer behaviour : perspectives, findings and explanations / | 658.8342 RAY The tomorrow people / |
Enhanced descriptions from Syndetics:
* Why do people behave and think the way they do?
* What makes people choose certain products and services?
* How does consumption affect our everyday lives?
Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.
Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.
This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include:
* Memory and learning
* Perception and attention
* Emotions
* Decision making
* Motivation
* Happiness
This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as:
* Motives for and consequences of sharing in a social media environment
* Online gaming and online customized advertising
* Sustainable consumption and how to increase it
Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
Previous edition: Maidenhead, Berkshire, England: Open University Press, 2010.
Includes bibliographical references and index.
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding of why people consume certain products and services and how this affects their behaviour and psychological well being.
There are no comments on this title.