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Principles of marketing / Philip Kotler [and three others].

Publisher: Harlow, England : Pearson, [2013]Copyright date: ©2013Edition: Sixth European editionDescription: 1 online resource (xxx, 683 pages)Content type: text Media type: computer Carrier type: online resource001: 45260ISBN: 9780273743156 (e-book)Subject(s): MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Principles of marketing.DDC classification: 658.8 LOC classification: HF5415 | .K685 2013Online resources: Click to View

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	658.8 23 (Browse shelf(Opens below))	1	Available		45260-1001

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Previous	658.8 23 Luxury, lies and marketing : shattering the illusions of the luxury brand /	658.8 23 Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /	658.8 23 Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /	658.8 23 Principles of marketing /	658.802 23 Integrated marketing communication : creative strategy from idea to implementation /	658.802 23 Marketing communications : discovery, creation and conversations /	658.812 23 How to wow : 68 effortless ways to make every customer experience amazing /	Next

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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