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Handbook of research on digital media and advertising [electronic resource] : user generated content consumption / [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
Publisher: Hershey, PA : Information Science Reference, c2011Description: xxvi, 742 p. : ill001: 45033Subject(s): Advertising -- Social aspects | Internet marketing -- Social aspects | Consumer behavior | Digital media -- Social aspectsGenre/Form: Electronic books.DDC classification: 659.14/4 LOC classification: HF5821 | .H318 2011Online resources: Click to View| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 659.144 22 (Browse shelf(Opens below)) | 1 | Available | 45033-1001 |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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