Details for: Storytelling across worlds : transmedia for creatives and producers /

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Storytelling across worlds : transmedia for creatives and producers / Tom Dowd [and three others].

Contributor(s): Dowd, Tom [author.]Publisher: New York ; London, [England] : Focal Press, 2013Copyright date: ©2013Description: 1 online resource (346 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 44999ISBN: 9780240824420 (e-book)Subject(s): Mass media -- Marketing | Convergence (Telecommunication)Genre/Form: Electronic books.Additional physical formats: Print version:: Storytelling across worlds : transmedia for creatives and producers.DDC classification: 659.13/4 LOC classification: P96.M36 | .S767 2013Online resources: Click to View

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	659.134 23 (Browse shelf(Opens below))	1	Available		44999-1001

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Enhanced descriptions from Syndetics:

Don't restrict your creative property to one media channel. Make the essential leap to transmedia!

From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property.

This, the first primer in the field for both producers and writers, teaches you how to:

* Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives

* Create writing and production bibles for transmedia property

* Monetize your stories across separate media channels

* Manage transmedia brands, marketing, and rights

* Work effectively with writers and producers in different areas of production

* Engage audiences with transmedia storytelling

Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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