Luxury brands in emerging markets / edited by Glyn Atwal, Douglas Bryson.
Contributor(s): Atwal, Glyn [editor.]
| Bryson, Douglas [editor.]Publisher: Basingstoke, England ; New York, New York : Palgrave Macmillan, 2014Copyright date: ©2014Description: 1 online resource (233 pages) : illustrations, photographsContent type: text Media type: computer Carrier type: online resource001: 44941ISBN: 9781137330536 (e-book)Subject(s): Brand name products -- Management | Luxury goods industryGenre/Form: Electronic books.Additional physical formats: Print version:: Luxury brands in emerging markets.DDC classification: 658.827 LOC classification: HD69.B7 | .L898 2014Online resources: Click to View
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 658.827 23 (Browse shelf(Opens below)) | 1 | Available | 44941-1001 |
Enhanced descriptions from Syndetics:
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Includes bibliographical references at the end of each chapters and index.
Description based on online resource; title from PDF title page (ebrary, viewed October 23, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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