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Luxury brand management [electronic resource] : a world of privilege / Michel Chevalier, GĂ©rald Mazzalovo.

By: Chevalier, MichelContributor(s): Mazzalovo, Gerald | ProQuest (Firm)Publisher: Singapore : Wiley, 2012Edition: 2nd edDescription: xx, 316 p. : ill001: 44735Subject(s): Luxury goods industry -- ManagementGenre/Form: Electronic books.LOC classification: HD9999.L852 | C44 2012Online resources: Click to View

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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