Herd [electronic resource] : how to change mass behaviour by harnessing our true nature / Mark Earls.
By: Earls, Mark
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Description: xx, 348 p. : ill001: 44624Other title: How to change mass behaviour by harnessing our true natureSubject(s): Communication in marketing | Consumer behavior | Social interaction | Social influenceGenre/Form: Electronic books.DDC classification: 658.8/343 LOC classification: HF5415.123 | .E37 2007Online resources: Click to View | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 658.8343 22 (Browse shelf(Opens below)) | 1 | Available | 44624-1001 |
Includes bibliographical references (p. [331]-339) and index.
The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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