The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott.
By: Scott, David Meerman
Publisher: Hoboken, N.J. : John Wiley & Sons, c2011Edition: 3rd edDescription: xxxii, 366 p001: 44620Other title: New rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly | New rules of marketing and PRSubject(s): Internet marketing | Public relationsGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .S393 2011Online resources: Click to View | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 658.872 22 (Browse shelf(Opens below)) | 1 | Available | 44620-1001 |
Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.
Includes index.
1. How the Web has changed the rules of marketing and PR -- 2. Web-based communications to reach buyers directly -- 3. Action plan for harnessing the power of the new rules.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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