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Write to sell [electronic resource] : the ultimate guide to great copywriting / Andy Maslen.

By: Maslen, AndyContributor(s): ProQuest (Firm)Publisher: London : Marshall Cavendish, 2009Edition: New edDescription: 191 p. : ill001: 44564Subject(s): Advertising copy | Business writingGenre/Form: Electronic books.LOC classification: HF5825 | .M37 2009Online resources: Click to View
Contents:
section 1. It's not about you -- section 2. What do you mean, you don't have a plan? -- section 3. What works? and what doesn't? -- section 4. OK, start writing -- section 5. Dressed to impress? -- section 6. What now?

Includes bibliographical references.

section 1. It's not about you -- section 2. What do you mean, you don't have a plan? -- section 3. What works? and what doesn't? -- section 4. OK, start writing -- section 5. Dressed to impress? -- section 6. What now?

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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