Details for: Media research methods measuring audiences, reactions and impact /

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Media research methods [electronic resource] : measuring audiences, reactions and impact / Barrie Gunter.

Contributor(s): ProQuest (Firm)Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2000Description: 314 p001: 44488Subject(s): Mass media -- Research -- MethodologyGenre/Form: Electronic books.DDC classification: 302.23/07/2 LOC classification: P91.3 | .G86 2000Online resources: Click to View

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	302.23072 21 (Browse shelf(Opens below))	1	Available		44488-1001

Previous			No cover image available	No cover image available	No cover image available	No cover image available		Next
Previous	302.23 23 Slow media : why "slow" is satisfying, sustainable and smart /	302.2301 23 Media matter : the materiality of media, matter as medium /	302.23072 21 A handbook of media and communications research qualitative and quantitative methodologies /	302.23072 21 Media research methods measuring audiences, reactions and impact /	302.231 22 The new media handbook	302.231 23 Internet, society, and culture communicative practices before and after the Internet /	302.231 23 The social media handbook /	Next

Includes bibliographical references (p. [280]-307) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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