Future savvy [electronic resource] : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon.
Publisher: New York : American Management Association, c2009Description: x, 294 p. : ill001: 44421Subject(s): Business forecasting | Strategic planning | Industrial managementGenre/Form: Electronic books.DDC classification: 658.4/012 LOC classification: HD30.27 | .G67 2009Online resources: Click to ViewItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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eBooks | MAIN LIBRARY Electronic Books | ONLINE | 658.4012 22 (Browse shelf(Opens below)) | 1 | Available | 44421-1001 |
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Includes bibliographical references (p. 285-287) and index.
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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