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Naked conversations [electronic resource] : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.

By: Scoble, Robert, 1965-Contributor(s): Israel, Shel, 1944- | ProQuest (Firm)Publisher: Hoboken, N.J. : John Wiley, c2006Description: x, 251 p001: 44280Subject(s): Blogs | Business communication | Internet -- Social aspectsGenre/Form: Electronic books.DDC classification: 659.2 LOC classification: TK5105.8884 | .S26 2006Other classification: 85.40 Online resources: Click to View
Contents:
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
eBooks MAIN LIBRARY Electronic Books ONLINE 659.2 22 (Browse shelf(Opens below)) 1 Available 44280-1001

Includes indexes.

Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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