Naked conversations [electronic resource] : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.
Publisher: Hoboken, N.J. : John Wiley, c2006Description: x, 251 p001: 44280Subject(s): Blogs | Business communication | Internet -- Social aspectsGenre/Form: Electronic books.DDC classification: 659.2 LOC classification: TK5105.8884 | .S26 2006Other classification: 85.40 Online resources: Click to ViewItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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eBooks | MAIN LIBRARY Electronic Books | ONLINE | 659.2 22 (Browse shelf(Opens below)) | 1 | Available | 44280-1001 |
Includes indexes.
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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