Setting up a successful jewellery business [electronic resource] / Angie Boothroyd.
Publisher: London : Bloomsbury Academic, 2018Edition: Second edDescription: 1 online resource (148 p.) : charts001: 44206ISBN: 9781474241991 (online)Subject(s): Jewelry making -- Management | EntrepreneurshipLOC classification: TS740 | .B66 2018Online resources: Click here to access online Also issued in print.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | XX(44206.1) (Browse shelf(Opens below)) | 1 | Available | 44206-1001 |
Enhanced descriptions from Syndetics:
An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:· presenting your brand;· protecting your designs;· how much to charge for your work;· selling to shops, galleries and individuals;· creating your website and driving traffic to it;· managing your time and finances plus other essential business skills.Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.
Includes bibliographical references (p. 148).
1. Getting started -- 2. Pricing your jewellery -- 3. Selling your jewellery -- 4. Managing your stock -- 5. Your website -- 6. Presentation is everything -- 7. Essential business skills -- 8. Planning for growth and sustainability.
"An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business. From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business. Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including: presenting your brand; protecting your designs; how much to charge for your work; selling to shops, galleries and individuals; creating your website and driving traffic to it; managing your time and finances plus other essential business skills. Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward."--Bloomsbury Publishing.
Also issued in print.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
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