Includes bibliographical references and index.

Machine generated contents note: Foreword by James Dyson -- Introduction -- 1. Making creativity pay -- 2. How to make a living -- 3. Overview of business start-up -- 4. Money management -- 5. Business planning -- 6. Building networks -- 7. Self-promotion -- 8. Funding and sponsorship -- 9. Creative crimes -- 10. Confidence and negotiation tactics -- 11. Records, tax and basic bookkeeping -- 12. Websites, blogs and social media -- 13. Innovation and future trends -- 14. Ideas for growth -- Appendix 1. Business knowledge exercises -- Appendix 2. Answers to the costing and pricing quiz -- Glossary -- Useful organizations -- Index.

"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies and social media * Pricing work and financial planning * Managing legal and copyright issues * Building networks and successful negotiation tactics * Planning for growth and exploiting future trends New to this expanded edition are: * International profiles of creatives who run thriving businesses * Templates, forms and spreadsheets to copy or download from the companion website * Exercises to build business skills * An extended list of useful resources * A chapter on how to grow your business * An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally, crowd sourcing for funding, and setting up a pop-up shop * Updated tax and legal information on setting up a business based in the UK or US * Expanded information on trading internationally The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout."-- Provided by publisher.

"This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise"--Bloomsbury Publishing.

Also issued in print.

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns