Menswear trends [electronic resource] / Aki Choklat.
By: Choklat, Aki [author.]
Series: Required Reading RangePublisher: New York : Fairchild Books, 2018Edition: First editionDescription: 1 online resource (232 p.) : colored ill., portraits001: 44187ISBN: 9781474227322 (online)Subject(s): Men's clothing | Fashion -- ForecastingAdditional physical formats: OriginalDDC classification: 646.4/02 LOC classification: TT617 | .C48 2016TT617 | .C46 2018Online resources: Click here to access online Also issued in print.Summary: "Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio."--Bloomsbury Publishing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 646.402 23 (Browse shelf(Opens below)) | 1 | Available | 44187-1001 |
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| 646.4 23 Pattern cutting the architecture of fashion / | 646.4 23 Construction for fashion designer | 646.402 23 Menswear | 646.402 23 Menswear trends | 646.45 23 Patternmaking for jacket and coat design | 650.071 23 Facilitating learning in the 21st century leading through technology, diversity and authenticity / | 650.0723 23 Case study research for business / |
Includes bibliographical references (p. 222-224) and index.
"Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio."--Bloomsbury Publishing.
Also issued in print.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
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