Concept to customer [electronic resource] / Virginia Grose.
By: Grose, Virginia
Series: Basics fashion management: 01.; AVA academia: Publisher: Lausanne : AVA Publishing SA, 2018Edition: First edDescription: 1 online resource (184 p.) : ill., port001: 44180ISBN: 9781474218337 (online)Subject(s): Clothing trade -- Management | Fashion merchandising | Retail trade | Branding (Marketing)LOC classification: TT497 | .G76 2018Online resources: Click here to access online Also issued in print.Summary: "Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide."--Bloomsbury Publishing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | XX(44180.1) (Browse shelf(Opens below)) | 1 | Available | 44180-1001 |
Includes bibliographical references (p. 170).
"Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide."--Bloomsbury Publishing.
Also issued in print.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
There are no comments on this title.