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The fundamentals of graphic design / Gavin Ambrose, Paul Harris & Nigel Ball.

By: Ambrose, Gavin [author.]Contributor(s): Harris, Paul, 1971- [author.] | Ball, Nigel, 1968- [author.]Series: Fundamentals (London, England): Publisher: London : Bloomsbury Publishing, 2019Edition: Second editionDescription: 1 online resource (192 pages) : color illustrationsContent type: text | still image Media type: computer Carrier type: online resource001: 44033ISBN: 9781474270304 (online)Subject(s): Advertising layout and typography | Commercial art | Graphic artsGenre/Form: Electronic books.Additional physical formats: Print version:: Fundamentals of graphic design.DDC classification: 741.6 LOC classification: NC997 | .A43 2019Online resources: Click here to access online Also available in print: Bloomsbury Visual Arts, 2020. Digital resource published 2019.
Contents:
Introduction -- 1. Graphic design as a discipline -- 2. Influenced and creative elements -- 3. The graphic design process -- 4. Delivering the message -- 5. Procuring work -- 6. The production process -- Appendix -- Glossary -- Organizations and online resources -- Acknowledgements -- Image credits.
Summary: "The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design"--Bloomsbury Applied Visual Arts.

Includes index.

Introduction -- 1. Graphic design as a discipline -- 2. Influenced and creative elements -- 3. The graphic design process -- 4. Delivering the message -- 5. Procuring work -- 6. The production process -- Appendix -- Glossary -- Organizations and online resources -- Acknowledgements -- Image credits.

"The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design"--Bloomsbury Applied Visual Arts.

Also available in print: Bloomsbury Visual Arts, 2020. Digital resource published 2019.

Mode of access: World Wide Web.

Description based on online resource; title from home page (viewed on December 20, 2019)

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