Predatory thinking : a masterclass in out-thinking the competition / Dave Trott.
By: Trott, Dave [author.]
Publisher: London : Pan Books, 2014Description: 262 pages ; 20 cmContent type: text Media type: unmediated Carrier type: volume001: 43653ISBN: 9781447285342 (pbk.) :Subject(s): Creative ability | Competition (Psychology) | Success | Success in business | SocietyDDC classification: 302.14 TRO LOC classification: BF637.C47 | T7 2014Summary: Written in the form of engaging, brilliantly lean anecdotes and stories, this book presents the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 302.14 TRO (Browse shelf(Opens below)) | 1 | Available | 113289 |
Enhanced descriptions from Syndetics:
A masterclass in out-thinking the competitionLIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
Originally published: London: Macmillan, 2013.
Written in the form of engaging, brilliantly lean anecdotes and stories, this book presents the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
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