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The power of advertising / Ruth Thomson.

By: Thomson, Ruth, 1949- [author.]Publisher: London : Franklin Watts, 2017Description: 64 pages : illustrations (colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 43640ISBN: 9781445155166 (hbk.) :Subject(s): Advertising -- Juvenile literature | Advertising -- Psychological aspects -- Juvenile literature | Non-Fiction 9+ | Work and MoneyDDC classification: 659.1 THO Summary: This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 659.1 THO (Browse shelf(Opens below)) 1 Available 113279

Enhanced descriptions from Syndetics:

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day .

It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing.

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch

Includes index.

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives.

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