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Social work : Saatchi & Saatchi's cause-related ideas / [edited and designed by Mark Thomson].

Contributor(s): Thomson, Mark [editor]London : -273, 2000Description: 285 p. : ill. (some col.) ; 33 cmContent type: text Media type: unmediated Carrier type: volume 001: 43624ISBN: 9780953812806Subject(s): Saatchi & Saatchi Company | Advertising campaigns -- Social aspects | Advertising campaigns | Advertising campaigns -- Moral and ethical aspects | Advertising -- Social aspectsDDC classification: 659.1 THO
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 659.1 THO (Browse shelf(Opens below)) 1 Available 113175

Enhanced descriptions from Syndetics:

Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperative efforts with all participants along the whole value chain are needed to allow managers to follow changes in shopping patterns of consumers. This title presents a new strategic framework tested successfully with global companies.

Text in English with Chinese, French, German and Spanish.

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